Following the widely publicized death of Polaroid film, it appears as the brand (alongside the recent appointing of Lady Gaga as creative director) will re-visit its iconic range of instant film cameras. With a ressurgence in film as of late, perhaps Polaroid will once again re-create the realm of instant film photography. The cameras will take on a retro aesthetic with a reliance on Polaroid 1000 film. A release date is slated for later this year with cameras set below the $100 USD mark.
Supported by a strategic relationship with Summit Global Group, a longtime Polaroid partner, and The Impossible Project, the manufacturer of classic film for Polaroid film cameras, Polaroid will offer a completely redesigned, modern version of the Polaroid OneStep camera, the PIC 1000. The PIC 1000 will be available in a range of fun colors and use classic Polaroid Color 600 Instant Film to produce the brand’s classic white border instant pictures. The Polaroid Color 600 Instant Film will work with both classic and new Polaroid cameras and will be offered in packs of 10 pictures. The new classic PIC 1000 camera and instant color film will be available at national retailers in 2010. -Polaroid Press Release