So Me, nee Bertrand De Langeron, is an acclaimed illustrator as well as the art director of Ed Banger records, one of the world’s most cutting – edge labels. Since 2003, his album art and music videos have come to embody the eclectic world of Ed Rec, adding complimentary visuals to their innovative sounds. His contributions to the France kit exhibit his pop art sensibility and tongue-in-cheek style. The colorful mascot and crest feature a simple character that’s a parody of the stereotypical Frenchman – complete with a tilted beret and manicured moustache. The pattern lining the hoodie on the AW77 is a brick-like repeat in vibrating red, blue and black and the hand-written font features rounded edges, adding to the kit’s playful vibe.