Having been a little quieter over the last few seasons, shoe-makers FEIT re-emerge with the upcoming release of their Moc Mid boot. Despite the high-quality execution and luxurious materials, it has long been FEIT’s approach to ensure that they run a lean business to ensure their products come to market at a reasonable price. Due to the low availability of Kudu (a Southern African antelope) leather, a limited run which features only 17 pairs of the gray and 32 pairs of the black versions. Riding on a Vibram outsole, the Moc Mid can be ordered directly through FEIT.
We’ve been quietly making shoes at FEIT for a few years now but our passion has always been the same – we use the finest materials to craft beautiful footwear with a distinctive edge. We love making shoes. It’s in our blood you could say.
However, for some time now, we have felt that from a business perspective, there had to be a better way. The system needs to be corrected. Flamboyant marketing budgets, unsustainable rents, saturation sales targets and the reckless pursuit of growth creates a toxic bubble that as we all know, inevitably bursts.
Something has to give. Usually it’s the quality of the raw materials. So we decided to step back and think for a minute. What would be the most efficient method to design, manufacture and then deliver FEIT products? How do we maintain the quality of everything we do without breaking the bank? The answer is a totally new approach.
Utilising traditional methods to make our shoes by hand has enabled us to re-engineer FEIT in a more precise and efficient way. Scheduling our production during periods of low demand speeds up the process and eases the pressure to expand exponentially.
More importantly, we use the best materials found on earth. We’re also careful to minimise wastage. If there’s enough Kudu leather to make 25 pairs of our beautiful MOC MID, that’s all we will make until the next shoes are released. We also use all natural materials, none of which are artificially dyed. Think of us as a modern day cobbler…
The reason we can do this is that we’ve made the bold move to only sell our shoes online via FEIT Direct. With this approach there’s no middlemen to pay and no greedy machine to satisfy. Our shoes will be available in very limited quantities with the highest of old fashioned quality. You’ll also have the option to pre-order them before they’re made and receive a discount.
All of which adds up to a lean FEIT machine that operates at what we call Maximum Capacity. Your reward is to pay a lot less than you normally would for such beautifully tailored shoes.
It’s not a revolution, but it is a new way of doing things.