New Balance collaborates with Japanese retailer atmos to celebrate the store’s 10th anniversary. They present the A10 running shoe. It features a mixed black suede/checker upper, a large “10″, the New Balance logo, as well as atmos branding on the tongue. Furthermore there is multicolor embroidery placed on the heel and the purple mid-sole is speckled. Overall the sneaker is definitely an eye-catcher, yet it also feels a bit overloaded. Look out for a release May 2010.