PUMA X Yves Béhar – Clever Little Bag Unveiling | Event Recap

PUMA x Yves Béhar   Clever Little Bag Unveiling | Event Recap

After numerous brainstorming sessions, which resulted in 2,000 ideas and 40-plus prototypes, PUMAfinally came up with a new product packaging system. Working with industrial designer Yves Béhar, the founder of fuseproject and mastermind behind Jawbone headset, Leaf desk lamp from Herman Miller, Slingbox media center and more… The endeavor took 3 years with Béhar exploring the best solutions to the tenets set by PUMA

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