New Balance Launches Sonic Collection

New Balance is proud to be the first brand to utilize this sonic technology on athletic footwear. Used for technical clothing, tents and industrial fabrics, sonic welding is an environmentally friendly alternate to sewing or gluing. The process of heat and pressure application to the seams of pattern pieces fuses the shoe together cutting out waste and crafting the sonic welded shoe to be airtight and watertight. The Sonic 574 and 410 take the iconic classics into a futuristic and modern realm with the new application of sonic welding.

Join New Balance West Coast Launch of the Sonic Welded Collection:

There will be a special wall build out inspired by the collection, DJ, cocktails, and appetizers.

Conveyor Fred Segal Santa Monica
500 Broadway
Santa Monica, CA?
(310) 393-4477

May 13, 2010
RSVP: [email protected]