Over the course of several days, Nike Sportswear at 21 Mercer Street underwent another transformation, in the occasion as one of several exhibition centerpieces for the upcoming World Basketball Festival. On appearance, the metamorphosis seemed like an overnight process. However, the renewal took several days and its preparation going back event further. Similar to the Brasil Pitch Black conversation of the storefront with SPETO of Brazil, Nike and Nike Basketball sought help from Earsnot of IRAK NYC for actualization of the theme, 1LOVE – Locally Celebrated. Hit the Jump.
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