We reported about the interactive game that Jay-Z launched in collaboration with Bing a couple of weeks ago for the launch of his new “Decoded” book. Clues and parts of the book are popping up all around New York up to the official launch. Now the Gucci flagship store in New York also did a special “Decoded” window display, printing parts of the book on the lining of a leather jacket, especially designed for the window by Gucci creative director Frida Giannini. Once the window display is taken down, the jacket will be gifted to the artist. Via WWD.
Unfortunately it seems to be a one-off piece, so do not expect a wider release of the jacket.