You may have seen the Air Jordan 2011 by now, the reinvented shoe that allows an unmatched user-customized experience. The new AJ offers interchangeable inserts: a blue midsole with heel and forefoot Zoom Air Units for the player that needs to be quicker on court, and a red midsole with more give, for players with a more hard charging game who need extra cushioning. The shoe of course introduces a number of other technological advances, and it incorporates a hand-tooled leather upper, based on classic dress shoes. Check out our earlier coverage for all of the technical features and release info, or watch the video from Tinker Hatfield and Senior Footwear Designer Tom Luedeke for more in-depth detail. But one of the most fun parts of these releases (aside from release day madness) is the accompanying marketing material. To kick things off, Jordan Brandreleased a commercial today touting the performance of the changeable soles with some psuedo-science, explained by none other than Agent H, comedian Kevin Hart. Check it out after the jump. Enjoy!