In a town more about slackers and surfers, there is an undercurrent of tension. And if you aren’t careful, you will be bury. To survive, you got to take on the attitude of Los Fearless. Celebrating the culture of streetball and neighborhood pride, Nike Sportswear allocated a parcel of real estate at Hollywood and Vine in Los Angeles for its Los Fealess Club House. Strewn around are remainders of a game not broadcast on ESPN, a culture with embedded defiance against the seedy surrounding. Over the course of the next few days and during the NBA All-Star Game, fans can cheer on their favorite streetballers while customize their kicks and Nike Sportswear apparel. With drinks, food, and music provided by the likes of DJ Brandi Garcia and company.
Nike Sportswear – Los Fearless
Hollywood Blvd & Vine Street | Map
Los Angeles, CA 90028