While talk show host Conan O’Brien can lay claim to the one popularize Angry Birds among his late night audience, T-Mobile can take credit for bring the highly addictive video game to the masses. For its ongoing “Life is for Sharing” marketing campaign, the wireless service provider asked ad agency Saatchi & Saatchi to conceptualize something truly notable. Its brain storming session led to ROVIO and its Angry Birds gaming title. Under the direction of Greg Brunkalla and production house LEGS MEDIA and ROKKIT, unsuspecting crowd in the middle of a Barcelona plaza was to take part in the largest functional Angry Birds game session. Called Angry Bird Live, passerby were asked to participate in the familiar digital form of the game. And as they catapulted each avian projectile towards those egg-stealing pigs, an actual version of the bird was shot out of hidden air cannon and produced a large-than-life spectacle. In the meantime, all captured on video that was to become T-Mobile’s latest television spot. via: AdAge
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