Last week we told you about the Levi’s global marketing campaign, Go Forth, that celebrates creativity and the pioneering spirit. As part of the launch, Levi’s opened a print workshop in Mitte, a borough centrally located in Berlin, open to anyone who wants to collaborate and create. As Rebecca van Dyck, global chief marketing officer for Levi’s puts it, “What I love about the workshop is it takes a big global concept and makes it very local, right down to the neighborhood.” The Levi’s Print Workshop is open now until August 17th. After the jump, watch a video of the opening event — there were food, drinks and live music, and plenty of modern day pioneers with their creativity on display.
Levi’s® Print Workshop Opening Event from LEVI'S® on Vimeo.