COCA-COLA X HUMAN MADE BY NIGO FOR BEAMS – APPAREL COLLECTION | VIDEO

COCA-COLA X HUMAN MADE BY NIGO FOR BEAMS – APPAREL COLLECTION

When Japanese fashion conglomerate, BEAMS, had an idea to link up with beverage giant, Coca-Cola, for a collaboration project, another bright idea sparked in the mind of BEAMS Mens’ Creative Director, Hiroshi Kubo. Naturally, vintage aficionado, NIGO, would be a valuable asset to the project with his vast knowledge on all things Coca-Cola. NIGO possesses plenty of novelty and merchandise from Coca-Cola in his vast collection, which became the starting point for many of the garments and accessories created for this range. Watch the dialogue between Hiroshi Kubo and NIGO on the video below, as they discuss their passion for the sweet beverage, as well as the video lookbook of the upcoming line.