While it is from Los Angeles, fashion label Publish is quite atypical when you compare it with other So-Cal brands.Just ask Michael Huynh, Publish’s creative director, and you will find no mentions of surfing, skating, or other general associations of Southern California lifestyle (with the exception of In-And-Out Burgers). Instead, the conversations are predominated with inputs on patterns, fabrics, and other fashion terminology. All of which leads to “Artisans United”, Publish’s forthcoming collection from Spring and Summer 2013. Comprised of t-shirts, casual dress shirts, light jackets and easy fitting pants, in either simple colors or printed with floral/paisley patterns. Set to be available through Publish’s online store and select retailers near you soon.