Based on the premise that you don’t need a booth to show off your latest wear at trade shows, Erik, Peter, and the rest of the SneakersNStuff gang decided to wear their new Reebok collab, quite literally, to Berlin last week.

Part of the retailer’s “a design per month” collaborative initiative with Reebok, the entry for July 2013 is a citrus color-themed Reebok Insta Pump Fury and by far the most colorful addition to date. In a gradient color scheme that starts with bright green palette at the toe box, a transition to neon yellow takes place around mid-foot before a splash light orange overtakes heel panel and overlay. With white accents and volt yellow/green outsole, this new Reebok Insta Pump Fury is one of the liveliest design so far. The SneakersNStuff x Reebok Insta Pump Fury will be available through select Reebok retailers around the globe on Wednesday, July 31st.

Release Date: July 31st, 2013 (Wednesday)