The brutal truth is that “size matters,” especially when it comes to the diameter of your watch, a reason whySwatch expanded the design on its Irony Chrono Collection. Now with a brand new 43 mm stainless steel case (instead of the old 40 mm), the Swatch will be introducing an updated Irony Chrono Collection this coming Fall. Nine designs in all, with symmetrical subdials and the must-have tachometric scales etched on the bezel. Embellished with classic colors of black, white, and gold tone, there are also vibrant hues of turquoise, olive drab, and red for those seeking a wilder look, the Swatch Irony Chrono Watch Collection comes with either a metal mesh band or a perforated leather band in matching colorway. All nine versions will be available through Swatch retail boutiques worldwide starting in August 2013.

Release Date: August 2013