Nike Snowboarding Presents ‘Never Not’ – Part 1

Nike Snowboarding presents the first installment of their newest visual presentation: “Never Not.” Unveiled just days after snowboarding behemoth Burton unveiled the first episode of their own video, Nike is set to reveal exactly what Jed Anderson, Jess Kimura, and Halldór Helgason have been up to over the past few months. Filmed everywhere from the Canadian fresh powder peaks to the frigid streets of Moscow, this fast-paced first look gives the audience a close tour of the continually changing landscape around the world. Hats off to Nicolas Muller, surely a contender for some award concerning work ethic given his work in this and a handful of other projects dropping this winter. Enjoy the video above.