Originally a source of pride for American fashion giant Ralph Lauren, its Team USA uniforms for the2012 Summer Olympics in London were overshadowed by criticism when news outlets revealed the clothing were made oversea instead and in countries like China. Not wanting to repeat the same mistake, the company’s design team went and sought out American vendors/artisans for the next Olympic uniforms.
Their efforts paid off today as Ralph Lauren unveiled the new Team USA Uniforms for the 2014 Winter Olympics in Sochi. A pivotal moment for those who campaign for more “Made in the USA” products, Ralph Lauren utilized over 40 vendors from across 50 states, including wool from Oregon’s Imperial Stock Ranch, yarns from Pennsylvania’s Kraemer Yarns, to its own design office in New York City and seamstress over at the Garment District.
The collection encompasses everything from navy peacoat, ski sweaters with winter theme details, to boots, fingerless gloves, and tasseled knit hat. In all, Ralph Lauren produced some 650 uniforms for Team USA athletes and well over 65,000 products for the Games, all to have “Made in America” emblazoned on them.