On October 13, the infamous street artist Banksy attempted to sell $60 canvases (worth tens-of-thousands of dollars each) to unsuspecting New Yorkers. In seven hours, he had just three customers.

When news of this broke, the story took over New York. In that echo of media hype, we saw an opportunity for a little mischief, and a chance to make a statement about the nature of hype, public personas, and the value of art.

After a lot of hustle, Lance Pilgrim and I, with the help of film maker George Gross recreated the Banksy stall one week later. Same price. Same images. Same location. Everything was the same–we even got Lance’s father Michael to be the salesman. Everything was identical…except for two things:

  • The public consciousness had changed.
  • Our work was completely worthless.

They were open about this. Our sign said “Fake Banksy.” Mike assured every customer that it was fake. Each canvas even came with a legally notarized “Certificate of Inauthenticity,” claiming that what they bought was not an original Banksy.

It didn’t matter.

They sold everything in less than an hour. Including the price sign.