Primitive 2013 Holiday Collection

Primitive 2013 Holiday Collection

Using the appeal of women in men’s clothing to showcase its latest apparel line-up, Primitive Apparel has released its 2013 holiday lookbook. Shot at the hand of photographer Luis Ruano, the lookbook takes on the holiday season by highlighting its selection of sweaters, T-shirts, sweatpants and accessories, all detailed with seasonal motifs and red and green accents. Check out the lookbook above and head here for more.