On the occasion of the 40th anniversary of its iconic illustrated character, Sanrio turns to publishing houseRizzoli to document four decades of Hello Kitty collaborations. The hardcover coffee-table book showcases joint ventures with a slew of fashion and streetwear labels (Liberty, Barbour, A Bathing Ape, Undercover, Stussy, Vans, and Reebok), as well as various pop culture artifacts, both animated and real (Baby Milo, Elmo, Sonic the Hedgehog, DC Comics superheroes, Lady Gaga, One Direction, X Japan and KISS). Hello Kitty Collaborations is available now in a limited -edition version exclusive to colette, limited to just 150 copies and featuring special artwork in the Parisian boutique’s signature blue. It’s available now through colette’s online store.