Hip hop artist and actor Kid Cudi recently took part in New Era’s new Artist Series concept. Inspired by Cudi’s hand-drawn art work and Indicud logo, the lining of each product features an illustration of a brain to signify the thought process going to his designs. Accompanied by his favorite lyrics, a Cudder Approvedlogo, also designed by Kid Cudi, helps to certify the collection’s authenticity. Comes as two New Era 59FIFTY Fitted Caps or a New Era backpack, the Kid Cudi x New Era: Artist Series Collection is available now through New Era flagship locations and its online store.

New Era – New York City
9 East 4th Street | Map
New York, NY 10003
TEL #: 212-533-2277