To kick off Breast Cancer Awareness Month, Kate Mosshas teamed up with British designer Stella McCartney on a new campaign that shows off a new line of hot pink lingerie. Photographed by Mert Alas and Marcus Piggott, Moss’s scandalous look cleverly incorporates the cause’s iconic pink ribbon. A special edition of McCartney’s “Gemma Relaxing” line, the bras and underwear were designed to encourage and remind women to give themselves self-exams when getting dressed. With proceeds benefiting the Linda McCartney Centre in the U.K., the hot pink collection will soon be available at Stella McCartney stores as well as online.