Technologies such as Boost and Springblade from the adidas camp laid the groundwork for energy return in running last year; after all, what good is an investment if there is no return? Perceivably silent across the river in Herzogenaurach, PUMA actually took its time in the race to perfect the karmic running shoe. The result: PUMA Ignite. As the brand prepares to roll out this exciting release over the next few days, PUMA has released a commercial for the sneaker featuring the world’s fastest man, Usain Bolt. Enjoy the short feature above, explore the Ignite on the brand site, and be on the lookout for more from PUMA in the coming weeks.