Kendrick Lamar Sets Spotify World Record with 9.6 Million Streams of ‘To Pimp a Butterfly’

Following Kendrick Lamar‘s unannounced album drop for To Pimp A Butterfly, it now holds the honor of most streams on Spotify in a single day. Surprisingly showing up on the internet a week before its slated release, everyone must have wanted to check it out because it clocked in 9.6 million streams on on the music service – and that’s only considering complete track listens.