According to Business Insider, sneakerheads are “rabid collectors and aficionados of rare, limited and exclusive sneakers”. In a new segment titled “Nike Sneakerheads Put Apple Fanboys To Shame”, they compare Jordan releases to product launches from the Cupertino-based tech giant. Their research showed that a new iPhone could be sold at anywhere between 15 to 40 percent above the retail price within the first seven days. However, that number decreases after about a month or so. Meanwhile, the Legend Blue 11’s sold over 7,000 pairs on eBay within the first two months of release at a 70 percent markup and shows no signs of getting any cheaper. Take a look at the clip below.