G-Shock and HUF Launch Collaboration with Dreamy “What” Short Film

It makes sense that with a motto like “Wait, What?”, California skate brand HUF would bring in a collaboration out of left field. Here we find the brand teaming up with G-Shock on a new collaborative GD-400 watch, designed to keep wearers on point in a chaotic world. The piece itself is constructed with an extra-durable lug band and face protector, while featuring a custom HUF green backlight. Celebrating the release, the two have produced a very dope commercial – dubbed “What” – that perfectly balances between baked and awake. Check out the video above, and look for the HUF x G-Shock GD-400 online or at G-Shock’s New York City flagship beginning in May.