ICNY X BOONTHESHOP

South Korean premier menswear retailer BOONTHESHOP recently teamed up with Brooklyn’s ICNY on a special customization event, where customers had the opportunity to personalize T-shirts with ICNY founder and designer Mike Cherman. Known for its reflective designs, ICNY brought its trademark to the event with an array of designs to choose from, exclusively designed by BOONTHESHOP. Giving the customer a chance to become designer, check out the event in the recap video above.