Kanye West Surprised Customers at a London Adidas Originals Store During the Yeezy Boost 350 Launch

Kanye West surprised a group of excited fans at the adidas Originals at Fouberts Place in London today. As he did with his previous footwear release, Kanye dropped by to personally present the Yeezy Boost 350′s to eager customers who were some of the first in the UK to own the much-hyped shoe. Launching globally today, the shoe is the latest effort by West to create clean, modern and effortless pieces of apparel and footwear. Constructed from adidas’ proprietary material Primeknit, the shoe was developed with digital engineering methods to ensure utmost comfort and fit.

Kanye West Surprised Customers at a London Adidas Originals Store During the Yeezy Boost 350 Launch