Concepts Promotes Its Nike SB “Grail” Collaboration With Cryptic Video Teaser

Following the release of the three-pack Concepts x Nike SB “Grail” collaboration, the Boston-based sneaker boutique has collaborated with LA production house FACTS for a cryptic video teaser of the pack, keeping in line with the sustained mystique of the sneaker pack. Interspersed with shots of a desert landscape and a skate bowl, the shoes are thrown in the air, tested on a skateboard, and buried in sand, accompanied to the tune of a primitive horn. The Concepts x Nike SB “Grail” pack will be released exclusively online and in-store at Concepts Cambridge and Concepts NYC on July 25.