LeBron James loves his Kia K900 and he wants you to know it. The NBA player and Kia ambassador, who previously appeared in the official NBA carmaker’s ”Player’s Spot“ and “Special Place” ads, is featured in the newest commercial. ”Fit for a King,” screams the South Korean automaker’s new slogan for its latest sedan in an effort to target luxury car owners. This is the first video of a series of three that LeBron will appear in, responding to a mean tweet each time.
Watch the video above to see LeBron tackle his first tweet: ”I’ll bet anyone $10,000,000 that LeBron doesn’t roll up to the games in a Kia.” In the past, celebrity athletes and actors like Blake Griffin and Pierce Brosnan have acknowledged their love for Kia in past commercials.