The Google searches people make can reveal a great deal about their interests and concerns. When that data is aggregated, it can reveal general trends in society. For a long time, Google used such trend data to monitor for flu outbreaks for instance. Estately, a real estate blog, mined Google Trends to reveal what terms people in each state search for the most this year.
The results reveal a vast mix of 2015’s news stories, people, cultural events, and entertainment. Tech items are represented by California searching for the Volkswagen scandal, Fitbit in South Dakota, and the Apple Watch in Hawaii. Water on Mars and the first pictures of Pluto were popular in Colorado and New Mexico, respectively.
Every year, Google also does a larger year in search that breaks top search results down by countries. Washington’s searches for Leonard Nimoy’s passing overlaps with a larger trend in search this year.