The NBA Playoffs are in full swing and the reigning champions, the Golden State Warriors, are going in as favorites to win back-to-back titles. Currently, the likely MVP, Steph Curry, leads the Warriors in Round 1 against James Harden and the Houston Rockets with a tough Western Conference to follow up if they win the series.
Resulting from Curry’s shooting success, Under Armour has launched a playoff campaign where a new three-second ad will be released, via Twitter, each time Steph drains a 3-pointer. Despite the playoffs being in their beginning stages you can expect Under Armour to unleash quite a few ads with Curry essentially shooting lights out from deep. Check out a taste of what to expect below.