Wednesday night in the Big Apple saw G-Star RAW celebrate the opening of its brand new flagship store on Fifth Avenue with Pharrell Williams, the brand’s newly-appointed Head of Imagination. Marking Williams’ first opening since becoming a co-owner of the Dutch denim label, the night was met with a bevy of the singer’s tastemaker pals, including Virgil Abloh, who manned the turntables with his notoriously eclectic sets; spinning everything from high-octane techno, top 40 hits and a slew of Kanye remixes.
Sporting an über-modern design with an “open window” concept to ensure the interior is visible from outside, the store’s mezzanine floor, which spans over 250 square meters, displays a broad denim stock with varying jean fits showcased on floating three-dimensional legs. Located at 475 Fifth Avenue opposite the New York Public Library, the space is one of G-Star RAW’s largest Stateside stores and serves as the latest addition to the brand’s ongoing retail development.
Check out some snaps from the event below.