The Next adidas Originals NMD Party

As part of the adidas Originals Future campaign for the upcoming NMD releases, the brand is throwing a series of exclusive parties — the next of which will take place at one of Paris’ most historic, forgotten music venues. At the root of the campaign is the idea that past empowers the future, something which is translated into the forward thinking design of the space, immersive light and sound experiences, nods to the legacy of techno pioneers like Yellow Magic Orchestra and performances by present day artists like Bambounou. Sign-ups for passes to the event happening September 1 are still open, you can get yours here. For a look at the upcoming releases of the R1 Reflective, Color Boost and XR1 packs check out the photos.

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