LEICA SOFORT INSTANT CAMERA

On the heels of last week’s preview, we now get an official look at the new instant camera from Leica. The Sofort camera shoots Fujifilm Instax Mini film and comes in a compact body in orange, white, and mint colors. There are a series of preset modes — Automatic, Party & People, Sports & Action, and Macro — for proper exposure, and there are controls for focusing distance and brightness. Additional features include a 60mm f/12.7 lens, shutter speeds of 1/8 to 1/400, a 0.37x optical viewfinder, and battery life good for 100 snaps. The Leica Sofort will be available in November for $299.