Public School taps hometown legend and hip-hop icon, Nasir Jones, to model its latest New Era collaborative headwear collection. Representing his borough with the New York Mets “PSNY” dad cap and the “Where NY Lives” snapback, Nas is also seen sporting the Yankees version, a rare but not a new look for the Queens native.
“When you think of New York leaders, especially in the context of a Yankees or Mets hat, there’s no other person that comes to mind before Nas. Growing up in the city in the early and mid-90′s, around the time when Illmatic dropped, was like a sociology lesson. Nas was both painstakingly real and beautifully poetic at the same time. He was able to sum up our entire city/universe in 10 songs. And so there was only ever one person that could fully do justice to this campaign and our ode to NYC” said designer Dao-Yi Chow.
The campaign images are inspired by a series of Nas photos taken by Chi Modu in 1992, two years before the release of his seminal debut album Illmatic. The backdrop for each of the images are recreated sets from his childhood in the Queensbridge Housing Projects.
The limited-edition collection will launch this September 29 at the Public School x New Era pop up shop at 231 Bowery in New York City, with an online release to follow. Each cap retails for $75 USD.