KITH Pays Homage to New York With Its “96 Collection” by Recruiting The Lox as Models

KITH has managed to reach new heights season after season in its five-year span, but it will always trace back its roots to New York. For its forthcoming “96 Collection,” the coveted streetwear brand channels the Big Apple’s fashion culture from 1996. It was a time when New York hip-hop was at its grittiest as exemplified by the rap group The Lox, who Ronnie Fieg recruits for the capsule’s campaign. In the range, you’ll find a mix of custom fabrics and modern silhouettes in combination with retro palettes and color-blocking. Each piece is constructed with the fall season in mind without making any compromise in regards to comfort and style.

KITH’s “96 Collection” will be delivered in two drops. Its first launch will hit shelves on September 30 online and at KITH’s Manhattan, Brooklyn and Bergdorf Goodman locations to follow.