Today, TheDropNYC  got an inside look at the all-new NIke SoHo retail store in the heart of downtown, NYC. This five-story retail experience is digitally connected from top to bottom, giving users a true one-on-one shopping experience with the ability to purchase shoes on mobile platforms. This new retail store is an answer to evolving landscape of retail experiences, and Nike is answering the call with an immersive space that brings the best sportswear footwear/apparel on the market using state-of-the-art methods.

Nike SoHo will officially open to the public on Friday, November 11th, at 10AM EST; grab a floor-by-floor breakdown of the store and be sure to check it out for yourself.

Nike SoHo
529 Broadway
Hours: 10AM-8PM Everyday