adidas’ Running division has officially unveiled the new PureBOOST shoe. Equally impressive in style and performance, the newest member of the BOOST family marries a streamlined design with running-oriented specifications to create one of the most fashionable performance models ever to come out of Herzogenaurach. The model does away with the ever-present Primeknit technology and replaces the upper with a new circular knit construction boasting a double wrap tongue and a unique lacing system reminiscent of the YEEZY models. The lower portion of the design receives subtle, yet effective updates as well, in form of a 8mm heel lift, wider forefront and a progressive sculpting of the BOOST technology, giving runners the ideal support and responsiveness in urban terrains. The revamped PureBOOST is set to release in black/white and black colorways on January 18 and January 25 respectively. You can expect more iterations to hit the shelves come February.