New Balance Expands Its 247 Collection

We first gave you a look at the New Balance 247 back in December of 2016. The Boston-based company now expands the 247 line to include the 247 Sport silhouette in four colorways. The contemporary style is designed with a modern urban lifestyle in mind alongside NB’s classic quality and craftsmanship.

Debuting in orange, olive, black, and black and white, the new 247 Sport features an engineered mesh upper with a neoprene sock construction. The iconic N logo, collar strap, and rubber tongue label are reflective and pay homage to New Balance running models from the past. Additional design inspiration is drawn from the 1300′s toe vamp, the 574 and 576′s collar strap as well as the 998′s midsole.

Shinichi Kubota, vice president of global lifestyle said, “The 247 is the first model created as part of our commitment to create footwear designed for our evolutionary concept, ‘Style of Your Life’. A nod to our iconic styling but a major step forward in representing the intersection where sport and life meet, the cutting edge 247 design combines the craftsmanship, technology, comfort and fit New Balance is legendary for and offers the versatility needed for the modern style seeker consumer and their round-the-clock lifestyle.”

Grab your pair at New Balance locations and retailers like JD Sports on February 4 for £70 GBP (~$87 USD).