Supreme Denies Rumor of LVMH Acquisition

UPDATE: Business of Fashion has published an article denying the rumors that Supreme was sold to French luxury conglomerate LVMH for $500 million.

According to the report: “Sources close to LVMH say that the report was an unfounded rumor and denied a possible deal between the French luxury conglomerate and the cult streetwear label, despite a collaboration between Louis Vuitton and Supreme, unveiled at Paris Couture Week in January.”Supreme Denies Rumor of LVMH Acquisition

Further, a spokesperson for LVMH declined to comment, however a spokesperson for Supreme said the news is nothing more than a “rumor that was started online.”