Nike’s Biggest Release in History

The Air Jordan 11 “Space Jam” was not only Nike‘s biggest launch of 2016, but also the Swoosh’s biggest release ever — surpassing the previously reigning Air Jordan 11 Retro “72-10.” Nike’s Brand President Trevor Edwards announced in a statement that “The Space Jam 11 was the largest and most successful shoe launch in the history of Nike,” confirming the hype surrounding the iconic shoe.air-jordan-11-space-jam-nike-biggest-release-in-history-1

This year, Nike and adidas have been “virtually equal” in sales globally, except for in the US, where Nike earned $14.7 billion USD in sales for this past fiscal year, outstripping adidas’s $3.6 billion USD sales. In its third quarter 2017 fiscal review, NIKE, Inc. saw a 5% increase in revenues, putting it at a net value of $8.4 billion USD.