In late 2007, Foot Locker and Nike joined forces to open up House of Hoops, a basketball-focused retail space that offered the very latest in performance and sportswear product in the heart of Harlem NYC. This particular location gained infamy for some of the most exclusive sneaker releases ever, most notably the Air Jordan 8 Ray Allen and Q-Rich PEs that are insanely limited. House of Hoops, or HoH for short, also delivered awesome PE-style releases of Nike Basketball and Sportswear shoes, and its success has led to several other House of Hoops locations across the globe.
Today, Foot Locker and Nike will re-open this pioneering location; doors open at 1:25 PM EST and some special kicks are likely to be part of this grand re-opening ceremony. Stay tuned to our Facebook page for an exclusive look inside later tonight, and if you’re in the NYC area, head uptown to the refreshed House of Hoops.