The official address for the upcoming Palace NYC retail store is now official. According to the Palace Instagram page, the address for the new brick-and-mortar is 49 Howard Street, in close proximity to such shops as Opening Ceremony, NikeLab, Billionaire Boys Club, Stadium Goods and more. The store, which was revealed late last week, will carry the brand’s synonymous offering of street/skate/sports wear and align with the 2017 summer collection previewed here.
Palace NYC SoHo will open on May 5 at 11 a.m. EST, but be prepared to queue much earlier than that if you plan on getting in and leaving with what you want. See the official IG announcement and the Google Street View of the store and its neighborhood below.