With early images of the sneaker first appearing in January, adidas has now officially unveiled its UltraBOOST 3.0 “Pride/LGBTQ” with a release date in time to celebrate Pride month this June. Staying true to its roots, the “Pride/LGBTQ” keeps it minimal with a tonal black Primeknit upper and white BOOST midsole that transitions upwards to its main feature — a rainbow heel cage paying tribute to the colors of the LGBTQ Pride flag. The announcement comes as Nike also gets ready to pay homage to the LGBTQ community, yesterday releasing the full lineup of its “Be True” collection. You can check out the image above, with the adidas UltraBOOST 3.0 “Pride/LGBTQ” getting its official release on June 1, available from selected retailers from $180 USD.
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