JAY-Z x PUMA – ’4:44′ Collaboration

Earlier this month, we reported on a new collaboration from PUMA and JAY-Z in support of the latter’s new studio album 4:44 and the LP’s accompanying tour. With speculation running rampant, a senior member of PUMA’s marketing team has revealed part of his company’s joint efforts alongside Hov. Taking to Twitter, @sneakerboxClyde unveiled a shot of the back of a forthcoming PUMA sneaker that appears to take its inspirational cues from JAY-Z’s new project. With specifics and technical details are as scarce as they come, one can safely assume that this newly-revealed product will be available for purchase around the time JAY-Z’s new tour launches.