NEW YORKERS GET FIRST CRACK AT ADIDAS ORIGINALS BY ALEXANDER WANG SEASON 2

On the heels of their video preview, Alexander Wang and adidas Originals have revealed the lookbook for their Season 2 collection. Shot by Juergen Teller, the layout showcases a bright and energetic assortment of apparel and sneakers, inspired by the intersection of rave and cycling cultures.

The collection officially launches August 5th at select Alexander Wang and adidas Originals stores, and online at adidas.com and alexanderwang.com. New Yorkers, meanwhile, will have the opportunity to text in orders starting tomorrow. They’ll find posters throughout the city displaying a phone number and product codes, and once they’ve successfully texted their orders, bike messengers will subsequently deliver the goods the following Monday, July 31.