Off-White™ opened its official New York City store in SoHo today. The boutique, dubbed EM PTY GALLERY, is Virgil Abloh‘s new concept space that fuses contemporary art and commerce by functioning both as a platform for young artists as well as a physical shop for Off-White™ products.
EM PTY GALLERY debuted as pop-up shop at Paris Fashion Week, where the public could see first hand the Off-White™ Spring/Summer 2018 collection. Off-White™ also has stores in London, Manchester, Shanghai, Beijing, Hong Kong, Seoul, Tokyo, Singapore and Toronto.
EM PTY GALLERY is located on 55 Mercer Street in SoHo, New York City. Take a peek inside the store below.