Kith is back with its third and most powerful G-SHOCK 6900 collaboration to date, giving its metal shroud an iridescent coating and designing the kind of strap that could become a signature. The collaboration process saw more than ten rounds of sampling before arriving at the desired level of color gradation as well as the distribution of color along the sides. Kith’s monogram is arranged in an alternating pattern along the watch’s translucent strap, which is finished with a metal pin buckle given a dark blue treatment.

Being a G-SHOCK the model is both shock-resistant and water-resistant to 200m, it features an electro-luminescent backlight, multi-function alarm, and a perpetual calendar accurate until 2099. The set, which includes a second clear strap, is presented in custom packaging along with a zone created for the partnership.
The Kith for G-SHOCK GM-6900 Rainbow follows a rose gold take on the GM-6900 from earlier this year and the Kith x G-SHOCK DW-6900KTH-7 Sea Salt from 2018.

The G-SHOCK 6900 series has been around since 1995 and has come to embody the brand through its silhouette and three round counter LED screens above the main display. The GM variant is a more recent addition, adding a forged metal shroud over the watch for a more premium feel.

The Kith for G-Shock GM-6900 Rainbow drops on March 22 via Kith, priced at $400 USD.